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Do You Have What It Takes?
Starting a small business takes a lot of courage. But, as they say, courage
doesn't pay the bills. To be successful — to stay in business —
you need more than courage. You need a combination of hard work, skill,
perseverance, and good old-fashioned luck.
Generally, people who start their own businesses can be grouped into two
broad categories. The first group consists of people who know exactly
what they want to do and are merely looking for the opportunity or resources
to do it. Usually, these people have already developed many of the skills
necessary to succeed in their chosen field. They are also likely to be
familiar with industry customs and practices, which can help during the
start up phase of a new business. The second group consists of people
who want to start their own business, but don't have any real definite
ideas about what they'd like to do. While these people have developed
skills in the course of their employment or education, they may not be
interested in opening a business in the same field of endeavour. How you
proceed will depend, in large part, on which group you're in. For those
who know what they want to do, the task is a bit easier. There's no need
to research business ideas and opportunities to decide which might be
suitable. Instead, these folks can jump right in and assess their chances
for success in the type of business they've selected. Those who merely
want out of the traditional corporate world have an extra step: choosing
the right small business for you.
In this section, we'll take a closer look at just how much hard work,
skill, and perseverance you'll need if you're to be successful. (We can't
do much about the luck.) We'll try to give you a sense of what you can
expect from a small business, as well as what a small business will expect
from you.
To evaluate your own aptitude for small business ownership, you need to:
• Understand the responsibilities of ownership. What's involved
in owning a business and what are the roles you'll have to play if you
own one? This is a good place to start if you're considering starting
your own business but haven't owned one before.
• Set your goals. What do you want from your business? If you want
to "succeed," how will you know if you get there? Knowing what
you want from your business permeates all of the other decisions you'll
have to make in starting a new business. It will affect which business
you choose, how you evaluate your chances for success, and how you determine
if you have the right skills.
• Find out if you have the right stuff : How can you evaluate your
own skills and make judgments about whether you're ready to own your own
business? This is a good place to start if you already know that you want
to own a business.
• Estimate the impact on your everyday life. How will your life
change when you become a business owner? Many of the more "secure"
aspects of employee life will vanish when you open up your own business.
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